Instructional Television (ITV) program evaluation interviews were conducted with administrators, teachers, and media specialists in a junior and a senior high school serviced by the Allegheny Educational Broadcast Council (AEBC). From these interviews, factors which contribute to the use or non-use of ITV in secondary schools were identified. Findings indicated that the effectiveness of the AEBC organization and services and the particular school administration's management of instructional television were the two principal factors governing ITV use. The background of AEBC and present organizational structure and responsibilities are described. (CMV)