ERIC Number: ED155754
Record Type: Non-Journal
Publication Date: 1978-Apr
Pages: 22
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Quasi-Mass Media as Community Communication Channels.
Reagan, Joey
"Quasi-mass media," refers to a type of communication and communication media that lies between mass media and interpersonal communication. This paper defines quasi-mass communication in terms of its messages, how it is generated, and audience membership, and discusses its uses in promoting political and community development, information flow, and decision making. The paper suggests quasi-mass media as a possible solution to problems related to the limited usefulness and accessibility of mass media and as a means of resolving the debate over elitist versus pluralist control of community government in the United States. A list of references is included, along with suggestions for further research for areas of possible assessment. (MAI)
Publication Type: Speeches/Meeting Papers
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