One of several products developed for a comprehensive program of career development (kindergarten through university) for vocational education in Florida, this manual, consisting of two parts, contains a public relations program to introduce occupation specialists to key publics. Part 1 delineates the procedure for making contacts with the key publics; personal contact, speeches, public service announcements, advertisements, and bulletin boards are listed as examples, with detailed instructions given to the preparation of the written communication. (A major portion of this section focuses on preparing and editing news stories.) Part 2 describes a public information program for occupational specialists (OS) with the listed objective being to convince school boards that funding should be continued for support of occupational specialists and career activities. A separate section is provided for the process of enlisting various key publics whose support is to be solicited for the occupational specialist. The key publics are divided into these groups: school boards, an administration committee, the chamber of commerce, armed forces recruiters, parents and parent groups, community service and law enforcement agencies, senior citizens, and a media formation committee. (Appended is an occupational specialist school directory). (VB)