The objective of this report is to present recommendations and criteria for planning, developing, and evaluating school and system-level media programs. These recommendations are based on a broad concept of services, intended to provide students and teachers with the media services and resources necessary for quality education. A broad plan is presented, rather than a step-by-step manual, with discussion of (1) the media program, including rationale, program criteria, and student skills development; (2) personnel, including certification, competencies, staffing patterns and support staff; (3) budget; (4) resources, including accessibility, selection and collections; (5) facilities, including planning, functional and spatial relationships, design and furnishings; and (6) the system-level media program, including program components, services, staffing, materials, equipment, and a professional reference collection. Appended are a selected bibliography, an assessment instrument, and a guide for accessioning media. (STS)