Two approaches to the problem of abusive advertising practices engaged in by some institutions of higher education are illustrated in two documents. The first involves government regulation of potential and actual abuse, the other encourages voluntary efforts through the development of models for good practice. The first document, Categories and Examples of Potentially Abusive Institutional Policies and Practices, lists 14 types of alleged and potentially abusive institutional policies and practices compiled by the American Institute for Research (AIR) from a study of complaints filed by students with federal agencies. New Expectations for Fair Practice, a document distributed by the American Council on Education (ACE), takes the position that traditional practices that govern colleges' relation with students may need reexamination in light of changing times and public demands. The booklet provides general guidelines to assist institutions in undertaking this self-review of current informational practices and other areas. (SPG)