Two survey studies were conducted to determine what rural and small school personnel perceived as their communication, information, and consultive needs in the area of career guidance materials and practices, and how these needs best could be met. For the first survey a questionnaire was sent to 7,618 schools which asked about awareness of career information, how that awareness came about, and the usefulness of certain communication means for increasing awareness of career information. The second survey instrument sent to 500 schools and agencies focused on identifying specific career guidance information needs of rural educators that could be met through a variety of communications techniques or services. Recipients of both surveys included administrators, teachers, counselors, coordinators of pupil personnel services, coordinator/directors of guidance and/or career education, and curriculum coordinators. Respondents from both samples identified a lack of awareness of current methods, materials, and resources necessary to plan and implement comprehensive and effective career guidance programs. It was concluded that current and future rural school-focused career guidance information activities should provide at least the following services: packets of information on current career development materials, toll-free telephone consultation services, free consultative service by mail, newsletters, and consultants. (Survey instruments are appended.) (TA)