This text is designed to introduce to college physical education majors modern principles in physical education/athletics administration. Topic areas include: (1) a discussion of creative administration; (2) roles and goals in administration; (3) organizational patterns and principles; (4) innovation in curriculum; (5) athletics administration; (6) use of the computer; (7) office management; (8) mini-administrators (e.g., student leaders, clubs, interns); (9) politics and public relations; (10) budgeting; (11) selection of equipment and supplies; (12) facility development; (13) legal responsibilities; and (14) evaluation and measurement techniques. (MJB)