Factors involved in conducting an effective search for a college or university president are analyzed. Emphasized are issues to be resolved with respect to defining the role of the board of trustees, outgoing president, consultant, and search committee. A series of recommendations are set forth that cover the entire search process beginning with the formation of a search committee and concluding with the final report to the board. These recommendations are considerable and are applicable to all institutions of higher education. (Author/LBH)