This study assesses the attitudes held by the general public toward providers of mental health help. Relationships were found to exist between attitudes, demographic variables (sex, education level, religion, age, marital status), indications of past behavior and expressions of future behavioral intentions. The following professions were included: Psychiatrist, Psychologist, Doctor, Nurse, Clinical Psychologist, Minister-Priest-Rabbi, Counselor, Social Worker, Attorney. A semantic differential measure of attitude gave rankings of the professions on four dimensions: Evaluation, Potency, Activity and Trustworthiness. Across the analyses the trustworthiness dimension was the best predictor of future behavioral intention. The subjects in the study were 163 residents of the city of Grand Forks, North Dakota, selected through a random mailing of 600 questionnaires. (Author)