"Attitude" is an oreintation organized through experiences which respond consistently to an object, person, or situation. Attitude Therapy is aimed at modifying a patient's patterns of behavior which is viewed as a group of symptoms, rather than one specific symptom. Five attitude prescriptions employed in Attitude Therapy are: (1) kind firmness; (2) active friendliness; (3) passive friendliness; (4) no demand; (5) matter-of-fact. To date, the techniques and philosophy of this therapy have been used mainly in psychiatric settings, but they may be profitably used in community settings such as half-way houses, group homes, etc. Five strengths of this therapy are explored, including the fact that it is easily understood and involves all staff persons. Three disadvantages are: (1) difficulty in attaining consistency and adequate training among all staff members; (2) lack of applicability of some attitude prescriptions to settings other than psychiatric; and (3) general lack of existing research. A list of references is included. (Author/PFS)