This paper describes the results of a study to: (1) design and evaluate three clinically practicable (e.g., non-analogue) regimens which emphasize treatment components of either behavioral rehearsal and feedback, anxiety management, or a combination of anxiety management and behavior reversal/feedback, and (2) examine the relative effectiveness of assertive training regimens that focus on learning versus performance deficits. Forty-six university students volunteered to participate in a three-week (nine-hour) assertive training workshop. Subjects were pre-tested on two measures of assertiveness and two measures of anxiety, and then randomly assigned to one of four conditions: (a) Assertive Training (AT): (b) Anxiety Management (AM): (c) Assertive Training and Anxiety Management (AT/AM); or (d) No Treatment Control (C). Subjects in the AT condition received five treatment components; AT/AM subjects received exactly the same treatment components plus training in additional anxiety management procedure; AM subjects were instructed in deep muscle relaxation. The results demonstrate the therapeutic effectiveness of three different assertive training regimens. All three treated groups consistently showed lower levels of anxiety and higher magnitudes of assertive behavior following treatment than did the control group. In addition, the behavioral measures showed a tendency for the AT group to be the most efficacious treatment strategy. (Author/PFS)