The importance of teaching culture in foreign language programs has long been recognized. The most exciting and promising new development in the teaching of culture is the appearance of introductory culture courses taught in English. The use of such courses has been advocated to lure reluctant students into language classes. If this is the primary justification for their existence, the profession is missing one of the greatest opportunities to solve our profession's most serious problems, as well as the opportunity to provide a very valuable facet of students' general education. The article "Many Colleges Reappraising Their Undergraduate Curricula," which appeared in the February 1977 issue of the "Chronicle of Higher Education," lists one of the six basic characteristics of the educated man or woman as "an awareness of other cultures and times." The foreign language teacher is the best qualified interpreter of foreign cultures, but in order to respond properly to the call for more and better culture courses, foreign language teachers need to be better prepared in cultural studies. This will require important changes in both undergraduate and graduate programs. (Author/CLK)