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ERIC Number: ED145081
Record Type: Non-Journal
Publication Date: 1977-Apr
Pages: 63
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
An Evaluation of the Efficacy of Publishing Engineering Articles in Weekly Newspapers in Saskatchewan.
Misanchuk, Earl R.; Shipley, Ken G.
A survey was conducted to explore the potential of weekly newspapers for information dissemination in rural Saskatchewan. Articles about engineering research of relevance to the community had been mailed to eighty weekly Canadian newspapers on a free-choice basis over a ten month period. A random sample of 1,020 subscribers selected from the subscribers to three of the newspapers were sent a questionnaire asking them to indicate which of twelve articles they recalled seeing and, if so, read. The data obtained from 328 useable returns indicated that 53.2% of the sample reported either seeing the articles or reading some or most of them, while 42.8% of the sample reported not having seen the articles. After analyzing the popularity of the articles with the editors and readers and making some cost estimates, it was concluded that, assuming the current readership could be maintained, the weekly newspaper is a viable and efficient means of disseminating extension information of the type and for the purpose used in the engineering articles. (The questionnaire, copies of the twelve articles, and ten tables of data are appended.) (EM)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Saskatchewan Univ., Saskatoon. Extension Div.
Identifiers - Location: Canada
Grant or Contract Numbers: N/A
Author Affiliations: N/A