This monograph posits a rhetorical theory of video-art and presents perspectives on the status of video-art in Latin America. Video-art, which utilizes technology in the field of aesthetics, is perceived as fundamentally rhetorical and stylistic. Conclusions about the form include the comments that the analysis of visual messages is possible through the use of the theory of semiotics, that the dominating form of visual communication today is television, that electronic technology has been used by vanguard artists to create video-art, that Latin American video-art may be analyzed by employing rhetorical theory, that the sociohistorical conditions which generate Latin American video works are transformed by the video expressions themselves, and that traditional rhetoric does not explain all of the mechanisms present in a video work. References are made to the works of several Latin American video-artists, and a schematization of the rhetorical model of video-art is provided. (KS)