Managerial communications are in ill health because of the conflict between employees and management caused by collective bargaining, the growing alienation between building-level administrators and central office personnel, the change in the relationship between the school and community manifest in parent and community pressure groups, and the disruption in relations with the media caused by the trend toward investigative reporting on the part of the media. There are three keys to correcting these problems. The first key is a different relationship between leadership and followership. The second is a deeper sense of commitment gained partly through revitalized upward messages from perceivers rather than senders. The third key is accountability that can generate confidence and restore faith in the educational process. (Author/IRT)