This document describes the efforts of Mountain Empire Community College to develop better ways of informing students of college opportunities, and reviews the philosophical and ethical concerns underlying the need for better educational consumer information. Analysis indicated that students needed better information about the nature of college programs and on the types of jobs or potential for success at transfer institutions that graduates could expect. In particular, detailed information on entry-level salaries and salary ranges, opportunities for advancement, aptitude requirements, associated life styles, and local, state, and national job outlooks for each occupational program were required. Follow-up survey instruments for employed and transferred graduates and for employers of graduates had to be revised to gather necessary data, and faculty had to produce carefully detailed course and program descriptions. Outside editorial assistance was required to produce the 15 program brochures resulting from the project. Ways in which the project benefitted the college as well as the students, general areas of concern, and specific problems encountered (such as dealing with faculty, survey administration, and dealing with unflattering information) are discussed. Recommendations for other institutions developing consumer information products and copies of the data-gathering instruments complete the document. (JDS)