The purpose of this project was to organize an effective, comprehensive, public relations program in a medium size school district and, hopefully, increase the image of the district. The data contained in this report will demonstrate a clear need for the organization of a public relations program, the extent to which an effective, comprehensive program was established, and the resulting improvement in the image of the district. The program was organized following the coordinate model of combining input from local school personnel with that from the central office personnel. Adoption of this program by a small to medium size school district could result in a similar efficient, comprehensive, and relatively low cost public relations program with improved school image. (Author)