Participants of the twentieth Lake Okoboji Educational Media Leadership Conference examined various issues in the field of instructional technology, and suggested new directions. This report presents descriptions of general meetings and group studies. Ten subtopics were discussed: (1) humanizing education via instructional technology, (2) political actions at all levels of decision making, (3) the development of the media professional's competencies, (4) an examination of instructional development and some suggested solutions, (5) accreditation and certification of the media profession, (6) research in instructional technology, (7) training instructional technologists as change agents, (8) the state affiliate media merger, (9) alternative educational systems and the role of instructional technology, and (10) morality and the profession. Concerns expressed by various delegates are appended. (SC)