The seventeenth Lake Okoboji Educational Media Leadership Conference addressed itself to the various applications of media accountability to the total educational process. The keynote speech emphasized the media professional's responsibility to meet changing needs for educational improvement. Seven work committees studied and reported on accountability: (1) its relevance to the media professional, (2) its relevance to humane education, (3) its philosophy, (4) its implementation process, (5) its application to teacher education, (6) its effect on professional standards and competencies, and (7) its application to curriculum and instructional development. Each report states problems, issues, recommendations, and procedures. Brief reviews of general sessions, a name list of delegates, and their concerns are included. (SC)