Compiled are keynote address, minutes of the meetings, committee reports, and a list of the 78 participants who attended the thirteenth Lake Okoboji Educational Media Leadership Conference. The keynote address advocated that the instructional technologist should employ the systems approach in making curriculum planning decisions for shifting the function of instructional media from a supplementary role to an integrated one in the total instructional system. Six study committees were formed to explore the following topics: (1) components and types of instructional systems in use, (2) redefining roles for a systems approach, (3) climate of acceptance of a new instructional system, (4) personnel training for the implementation of systems, (5) impacts of the system, and (6) models of instructional systems. A glossary of key terms used in the conference, a list of instructional systems in use, and concerns voiced by various delegates are appended. (SC)