Developed out of a study which sought to identify efficient procedures in school placement programs, this guide is designed to assist in motivating schools and/or school systems in formulating and implementing placement programs, and training personnel (at the higher education level) to staff such programs. Major contents are covered under the following topics: (1) Rationale, (2) Overview (Definition of Placement Services, Goals, and Population Served), (3) Program Organization (Program Development Procedures and Operational Planning), (4) Proposed Activities (Student Development Activities, Job Development Activities, and Maintenance-Operational Activities), (5) Staff Development (Selection Criteria or Competencies, Organization and Coordination, and Orientation and Training), (6) Communication Network (Meetings with Involved Personnel and Publicity), (7) Reports and Forms, (8) Follow-up Activities, (9) Evaluation, (10) Resources, and (11) Annotated Bibliography (cites information concerning the development of placement programs). (SH)