This paper describes an Elementary Secondary Education Act Title IV program designed to improve the reading achievement levels of kindergarten through second-grade pupils in Wakulla County, Florida. The Multisensory Approach to Reading and Reading Readiness Curriculum (Project MARC) combined structured teaching techniques and materials with inservice training of teachers and capitalization of home and community experiences. Evidence suggests that the impact of Project MARC is significant in that it emphasizes early intervention and a sequential, developmental reading approach; it provides a viable alternative program for rural or low-socioeconomic, low-achieving students for whom commercial materials might not be suitable; it meets the critical need for reading achievement; and it is capable of teaching skills during the school year which are maintained over the summer months. (KS)