The paper examines the future by focusing attention upon a few critical areas. Some specific research is cited to support the major thesis that faculty and staff do not influence students in affective areas. The hypothesis that colleges can fulfill their stated objectives only by taking advantage of affective opportunities and by overtly influencing the values of students, a hitherto heretical position from the student personnel point of view, is developed. That we must continuously avail ourselves of "teaching moments" to reach students and to have a positive impact upon their values to counter the negative impact of today's "value-less" college student society is considered. That the future of student services will witness its demise is postulated. The current perception of the profession is confronted by the notion that changed working relations will necessitate the abolition of long-term careers and the introduction of caretaker administrators who are ad-hoc generalists as replacements. The final major hypothesis holds that personnel within the field can do nothing to alter the negative impacts of reorganization, reallocation of resources, collective bargaining and harsh budget realities. (Author)