This paper reviews the literature pertaining to the measurement of attitudes toward reading, and recommends a workable approach for the elementary grades based on available instrumentation. The preliminary section summarizes the findings of studies relating to the theoretical framework of the psychology of reading. Reading research findings relating to two particular personality factors, self-concept and motivation, are used as focal points. The principal section reviews available types of instrumentation for measuring attitudes toward reading. The major types of instrumentation reviewed are: projective techniques, ethnic-specific instruments, observer-report measures, verbal self-report instruments and pictorial measures. The findings of over 35 separate studies concerning approximately 15 different instruments are included. In the concluding section, the authors recommend a multi-measure approach based on Rowell's (1972) observer-report instrument, and Estes' (1971) verbal report instrument. The development of a pictorial instrument based on elements of existing measures is also suggested. (Author/RC)