A questionnaire requesting subjects to rank 16 occupations according to "how you perceive their social standing" (prestige ranking) was administered to 154 undergraduate students. From an analysis of the rankings, students were labeled Traditional (N=73) and Non-Traditional (N=74) and were then compared on demographic and attitudinal variables. Non-Traditional students tended to rank the skilled trades higher in prestige than did Traditional students. Analysis of variance indicated that Traditional students, compared to Non-Traditional students, were more interested in career advancement and high initial and anticipated future earnings, but were less concerned with (1) having an impact on society, (2) the need for intellectual challenges or interactions, or (3) financing their education. No significant main effect or interactions due to sex were found, nor were there significant demographic differences between the two groups. The implications of possible shifts in what has been an extremely stable occupational prestige hierarchy and related issues are discussed. Three tables show student rankings and means and standard deviations for the two groups. (TA)