Career development is approached in this guide for counselors through a self-concept model which focuses on the individual's perceptions of experiences in relation to exploring various occupations and careers. Chapter 1 is devoted to theoretical considerations involving a self-concept approach and the implications of this approach to career development. Chapter 2 outlines some vehicles that counselors and others may use to implement the self-concept model of career development through the use of suggested activities included in the remaining two chapters. Various exercises and activities in career development are presented for students at different age levels incorporating the assessment, awareness, and action phases of the self-concept model of career guidance counseling, and placement (12-15 activities for each level: Primary, Intermediate, Junior High, and Senior High). Guidelines are suggested for the participation of the educational staff, parents, and community in order to formulate a relationship between the educational and career aspects of life. Each chapter may be used as a single unit or combined depending on the need, time element, and other considerations influencing the user. A bibliography is included and discussions of psychological and sociological considerations of career counseling are appended. (TA)