Seven speeches presented during a Maryland inservice program for educators in charge of school media programs deal with public relations and instructional technology. The first presentation emphasizes the need for public awareness of media programs and materials. This is followed by two related articles: a review of basics for an effective public relations program in library media services, and a discussion of how to develop children's interest in literature. Four presentations on instructional technology include two reviews of techniques for systematic instructional planning and development, a systems approach to media programing, and the application of systems theory to the improvement of education. (CH)