What knowledge is of most worth to a president of a college or university? To answer this, a questionnaire containing 169 specific areas of knowledge within 14 general areas of knowledge was evaluated by college and university presidents. Areas evaluated are: worth of knowledge about administration, curriculum, faculty and staff, finance, foundations of education, institutional research and planning, institutional types and purposes, instruction, legal aspects, organization, physical facilities, students, the higher education "establishment," and the president as a person. The 17 specific areas in the top 10 percent were from six of the 14 general areas of knowledge; seven were from finance; five from the president as a person; two from administration; one from faculty and staff; one from institutional research and planning; and one from students. (Author/KE)