The Graduate School of Public Health, University of Pittsburgh, directed its efforts towards providing continuing education courses to enable long term care administrators to qualify for relicensure in accordance with Pennsylvania's requirements. Because of the diversity of administrators' educational background, more data were needed to establish a systematic basis for program planning. In September, 1973 a questionnaire was mailed to 962 nursing home administrators and supervisory level personnel. Two groups were surveyed: 482 students, who had attended non-credit programs or courses of the Long Term Care Unit and 480 administrators who had not attended any programs. Of the 962 questionnaires mailed, 473 (49%) were returned. The major portion of the document (54 pages) presents without discussion the survey responses, showing the characteristics of administrators and non-administrators (environmental, personal, and professional), their preferences for further education (bachelor's degree, master's degree, credit courses only, and non-credit courses), and program format preferences. A description of the potential student body for a degree program and implications for planning are derived from the responses. Appended materials include: sample cover letter, the survey form, tabulated responses, a list of administrator degree majors, and a map of Pennsylvania's baccalaureate and masters external degree programs. (Author/BP)