During the past three decades, the health spa industry has grown to become a viable component of our society. Many people, however, still have reservations about the sincerity of health spa proprietors. This is a result of nonprofessional management in the first years of business. Today the health spa industry finds itself with changed perspectives, modified objectives, restructured priorities, and redefined responsibilities. To meet these vicissitudes and challenges, the industry is undergoing a transformation defined by the following criteria: professional management; long range profit maximization objectives; large capital investments and permanent facilities; extensive advertising and promotion covering large geographic areas and encompassing all media; establishment of a structured pricing policy; permanent and professional programs of instruction and supervision; regulation of activities at the federal, state, and local levels; and institution of a total recreational concept. Recently, Health Industries, Inc., operators of European Health Spas, formed the Association of Physical Fitness Centers. The primary objective of the organization is to provide a vehicle for its members to police its own industry. Through this association and the hiring of staff with professional backgrounds, the health spa industry is seeking to provide professional, reliable service to the consumer. (DMT)