There are many recent examples of innovative schools that were launched with high hopes but have run into difficulties, succumbed to the status quo, or failed to survive. The creation of new schools can be viewed as "social architecture" involving the design and building of educational social systems. The three-year project on Social Architecture in Education is documenting the planning, staffing, start-up, and implementing of five new innovative schools. This paper is one of five presented at a symposium consisting of papers drawn from first-year cross-site data analyses focusing several disciplines on core issues that arise when new educational social systems are created. The question examined is, How do alternative views of educational goals relate to planning and starting new schools? Data from planners, administrators, and faculty help in examining agreement or disagreement on goals and the traditional phenomena of goal succession and goal displacement that occur as new schools move from planning through implementation. (Author/MLF)