William James drew a distinction between knowledge of a subject (experiential knowledge gained in every trade and profession) and knowledge about a subject (knowledge resulting from sustained, systematic study or scholarship). Scholarship plus workmanship serves to integrate both kinds of knowledge. The document contains three papers which present the following issues central to both adult education and James' statement: (1) where to look, (2) need to know, and (3) what to know in relation to knowledge of and knowledge about adult students. The paper on where to look describes demographic and psychographic analyses and the use of a marketing needs approach to provide information in relation to knowledge of and knowledge about the adult learner. The second paper discusses knowledge of and knowledge about an adult student's need to know which is seen as concerned with the human as well as economic developmental stages of the adult learner and calls for a flexible learning situation (including experiential learning) to meet those needs. The third issue concerns what to know and its many dimensions including curriculum and appropriate instructional strategies. A task force approach for designing a more flexible learning environment is described. (Author/MS)