Data on the attention patterns of Sesame Street's intended target audience were analyzed and compared with data on middle-class children. Attention scores gleaned from a series of formative research studies performed in New York day care centers in 1972 and 1973 yielded the following conclusions: (1) within each of the four categories of affect segments analyzed, a range of low to high attention scores was observed; (2) Sesame Street target children preferred cooperation and anger affect segments over those involving fear and pride. Middle-class children differed from Sesame Street target children in attention to the affect areas of pride and anger, giving greater attention to pride and less attention to anger. (PF)