Urgently needed for human survival is a means of influencing large numbers of people to put into rapid action measures which could neutralize such menances as pollution, overpopulation, and violence. Though the cumulative effect of the mass media is not fully established, media entertainment may be the most influential institution in our society. To avoid the spector of censorship, the media would be best controlled through a systematic and open discussion of the social impact of media presentations conducted by media experts and by interested citizens. This action would result in full, advance disclosure of assumptions, attitudes, and values built into mass entertainment. (EMH)