This paper identifies key variables in both the design and implementation of educational planning models and presents a conceptual framework that meaningfully relates these variables. Purpose of the conceptual framework is to provide educational researchers and practitioners with a "cognitive map" of significant variables associated with educational planning. The framework was first developed on the basis of an extensive review of the literature and then validated and refined on the basis of data collected from over 75 school districts involved in systematic planning efforts. The framework is organized around three categories of variables, including techniques and methodologies, process variables, and local application variables. Basically, the framework attempts to focus attention on three questions about a planning model: (1) What are the specific techniques and methodologies of the model? (2) How does the model gain legitimacy and effectiveness in the school system? and (3) How is the model adapted and used in the school system? (Author/JG)