Information about what very young children know about careers is reviewed in order to determine levels of knowledge and to trace the development of career awareness. Then the following career awareness curricula for very young children are described: public and commercial television, instructional television, commercial film, and classroom-based instruction. Recommendations are made for research activities and educational programs which have the potential for increasing career awareness in young children. The goal of reducing occupational, racial, and sexual stereotypes is suggested in order to stimulate children to consider a wider range of occupations as well as to increase equity in the world of work. (CH)