In order to understand the communicative interaction of film, it is necessary to carefully analyze the special qualities of film as a visual medium, to understand the elements of audience identification with what happens in the film, and to interpret the use of symbolism that enables an audience to derive meaning from it. Among the special qualities of film discussed are: the frame, composition within the frame, the shot, sequence of shots, camera angle, and lighting. Values, attitudes, group affiliation, and human needs are considered in relation to audience identification with film. The importance of personal experience as it relates to filmic identification is also considered, as well as the effect of symbolism and archetypal imagery on audience perception. (LL)