Since the majority of college students will enter the business community rather than pursue an academic career, communication and language instruction should reflect the demands of employers. Similarly, the needs and wants of the identified public, students and their prospective employers, should be considered in the adjustment of instructional goals and objectives. Surveys indicate that employers value courtesy most highly among spoken language traits. Written skills important to the mastery of expository prose such as the mechanics of layout, spelling, and punctuation, are also rated highly. English instructors should therefore direct their curriculum toward courses encouraging idea organization, usage, spelling, accuracy, and neatness in student composition. (KS)