The document offers recommendations for a planned approach to the development and appraisal of a career-oriented marketing cluster program. The suggested appraisal instrument may be used for self-evaluation or group evaluation. Information on career education in Oregon, the career cluster concept, and the model marketing program concept precedes the major section of the guide which presents each of the program components. Specific directions for program assessment in relation to each component are included. For each component there is a descriptive outline, five performance standards in the form of evaluative questions, space for writing an assessment rating after each question, and an assessment scale for recording the component's rating. The components are: Advisory Committees, Articulation K-Adult, Career Oriented Curriculum, Career Oriented Methods, Cooperative Work Experience, Evaluation, Facilities and Materials, Long-Range Planning, Meeting Individual Needs; Program Design, School and Community Activities, Staffing, Vocational Student Organizations, Awareness K-6, Exploration, and Marketing Projects. Other sections cover utilizing the assessment results, the planned program development system, and the assessment profile. Appended are: Model Marketing Cluster Program (graphic portrayal), descriptions of some recommended allied supporting courses, codes and titles for Distributive Education instructional programs, and Marketing Cluster Assessment Worksheets. (Author/MS)