Designed for training school library/media specialists to establish media programs as an integral part of the school curriculum, this text is divided into four general areas. The first two chapters focus on what society expects of the schools and how educators respond. Systems principles are the shown to apply to the building of an educational program that fuses the media program and the school curriculum. A typical group of functions and operations for building a media program that provides both the ways and means for educational program improvement is detailed. The final chapter introduces the futuristic concept of technology as a process. Discussion questions and sample learning activities conclude each chapter, and flow charts and schematic drawings illustrate the systems approach. A bibliography of over 100 items is included. (Author/DS)