A study (N=60) was conducted to investigate the relationship between sex and the Bem Sex-Role Inventory in various measures of social influence. These influence measures involved self-reports of power strategies, peer evaluations of influence during group discussions, and personality scales measuring social power concepts. It was found that regardless of the subject's sex, masculine and androgynous persons received more positive peer evaluations than feminine persons. Further, the results indicated that sex-typed people were more likely to report using power strategies consistent with popular sex stereotypes than cross-sex-typed or androgynous people. It was also found that sex-typed and androgynous persons had higher need for approval scores than cross-sex-typed individuals. The results have implications for Bem's conceptualization of sex-role androgyny as well as theories about the acquisition and maintenance of sex-roles. (Author)