There is an increasing need for better counseling programs at colleges and universities in order to meet their educational objectives in preparing students for future careers. This need can be met through greater planning, placing more emphasis on the career program early in the academic program, and research on current employment trends which professors or counselors can relate to their students. Professors and counselors should also stress the importance of business communication (oral and written) which is useful in a job search campaign. Searching for a job requires a lot of energy, initiative, and creativity. Five steps which are useful in a job search campaign include: (1) self assessment, (2) skills resume, (3) location of contacts, (4) plans for visit to target city, and (5) scheduled interviews. (EC)