The problem of transferring university "technology" to industry must be addressed in highly specific terms if satisfactory and conclusive results are to be expected. It is the general purpose of this conference report to identify major obstacles and to explore successful means for reducing or eliminating them. The conference was planned with the following objectives in mind: (1) to promote an increased interest among university administrators in the technology potential of their respective institutions; (2) to develop a more acute awareness of the need for more effective management of university technology resources; (3) to assemble university representatives with considerable experiences and expertise in the management of faculty discoveries and inventions to encourage them to communicate with one another, and to a broad university audience details relating to their policies, procedures, methodology, etc.; and (4) through an effective program format to maximize effective communication among all institutional representatives relating to pertinent problems now impeding the flow of "technology" into the market place. (Author/KE)