The document is a handbook designed to aid program administrators in planning, managing, and assessing adult educational television (ETV), to assure adult viewers the maximum instructional/learning benefit possible. The handbook includes four types of information; (1) an introduction to the Appalachian Adult Education Center (AAEC) experience, (2) justification for ETV utilization in open broadcast, (3) a management planning system for adult ETV, and (4) ETV utilization data collection forms, and figures illustrating analysis systems. The discussion and the systems design are based upon the AAEC experience in a comprehensive demonstration study of an adult educational television series, Kentucky Educational Television's General Education Development Preparation Series (KET/GED), a high school equivalency examination preparation series. The study was conducted in Kentucky as part of an AAEC project entitled Community Education: Comparative GED Strategies. The handbook identifies even the most nominal person-to-person contact as the critical element in the successful utilization of ETV, critical to student involvement, retention, perseverence, and successful achievement. The administrator is advised that, since the goal of the adult education program is the adults achievement, not the maintenance of the program or class, monies invested to ensure the maximum numbers of adults achieving are appropriate. (Author/AJ)