The Satellite Technology Demonstration (STD) of the Federation of Rocky Mountain States (FRMS) employed a technical delivery system to merge effectively hardware and software, products and services. It also needed a nontechnical component to insure product and service acceptance. Accordingly, the STD's Utilization Component was responsible for identifying populations that could use the Project's products and services and for facilitating user involvement through information services and training programs. Both of these functions required extensive interaction with other Project components (Broadcasting and Engineering, Programing, and Research), but the responsibility for coordinating products and services in the field remained with the Utilization Component. In order to coordinate products and services, Utilization had to: (1) develop and maintain a comprehensive field services network; (2) attract and hold audiences; and (3) promote regional telecommunications efforts. The organizational structure for Utilization was based on team interaction, on decentralization, and on a regional, state, and local field services network. (Author/HB)