This paper focuses on the change in the growth rate in schools by looking at some of the available data and rearranging it in ways that explain the flattened growth rate. The analysis begins with an overview of the market--past, present, and future. From there, future prospects for the school business are estimated. Declining enrollments, a tight job market for college graduates, the role of schooling in the development of personal and national wealth, cybernation, and changes in techno-structure are seen to have adverse effects on schools. Positive measures such as an increased emphasis on school improvement based on accountability, market development, restricting access, and charging higher prices to those admitted are cited. Preventive steps to improve the position of the schools are urged such as the discouraging of certification services outside the formal school system, of school discount houses, and of movements that propose a de-schooling of society. Broadening the concept of work to include categories presently excluded is seen as a way of returning to schools the function of educating. (Author/AM)