Project AHEAD (Army Help for Education and Development) is a program carried out by hundreds of participating colleges and universities to aid veterans and current military personnel in completing their education. The project can be used by recruiters to encourage volunteers to prepare for their personal futures as well as for their military advancement and promotion. It allows communities and community leaders to keep youth in their own areas by recruiting youth for post-Army commitment in their own state. Project AHEAD is seen as a method of tying existing educational programs together under a single marketing plan which will strongly appeal to educators, parents, influencers, and the educationally motivated man or woman. The program of higher education is operated by the participating colleges, with the Army acting only as the vehicle for implementing it. The potential market for the schools is new enlistees entering the Army and the 780,000 soldiers already on active duty. (LBH)