The rural community college has a unique opportunity to bring about social change in rural areas. This paper summarizes the needs and resources of the rural community and discusses the change techniques useful to the college administrator. The most valuable resource is the college staff who offer technical expertise and leadership not available elsewhere. Leadership training should be provided to the staff and other community leaders. One successful mode for effecting change is the demonstration project modeled after the projects designed by extension agents. Since distances are a major rural problem, the college should be active in overcoming the transportation dilemma: mobile learning labs make transit time valuable; radio, television, and other communication systems can be better utilized; and the college itself can be the social center of the community. It can also serve as the center of culture and folklore preservation and as a model for modern planning and management principles. The external agencies affecting the college and its community should be actively influenced by the college administrator for the amelioration of conditions in the area. (MJK)