Validity and reliability studies of the Bullen Reading Attitude Measure (BRAM) were conducted on 291 white children in twelve classes in two schools, grades one through six, in Fall River, Massachusetts. The instrument's validity was obtained by measuring the correspondence between respondents' answers given on the attitude subtests and their answers given during an interview and corroborated by answers given by parents in a mailed questionnaire. The reliability coefficients, determined by the test-retest method, were unusually high for attitude tests. The Bullen Reading Attitude Measure consists of subtests that measure different components of reading attitudes through the pair comparisons method. The primary pictorial form designed for children in grades one to three, measure attitudes toward reading at home, reading in school, and desire to receive books as presents. The written form designed for children in grades four through six, measures the same components as the primary form and two additional components--desire to visit the library and to purchase books. A unique feature of the BRAM is that it enables the examiner to know the relative strength of an attitude as well as its magnitude. This information is useful to teachers, clinicians, and researchers because it enables them to identify children who express consistent negative attitudes, or inconsistent positive attitudes, which demand differential treatment. (Author)