The career exploration program for grades 9 through 10, as part of a comprehensive K through 10 career development program, attempts to develop an awareness of and appreciation for work, extend knowledge of the variety of career opportunities, and provide experiences in career areas of individual interest. The document, a collection of materials consisting of student learning experience packets, and a resource list, is designed to introduce the students to visual advertising services. The introduction discusses the career area definition, course objectives, course strategy, and suggested time table. The learning activities are organized into objectives, activities and resources and cover the areas of: introductory activities, display artist, cover designed, illustrator, production manager, art director, sign writer, delineator, sign painter, air brush artist, related careers, and self-evaluation of career maturity. Teaching strategies include: field trips, job analysis, worksheets, design, illustration, advertising techniques, layouts, and individual research. Suggestions and procedures for both exploration and field trips, forms for the exploration trips, a job analysis sheet, and a resource list are appended. (JB)